39,218,161 Universe           $75.00/M

 15,570,454 Boomer MOB’s Age 52-58           

 12,800,508 Boomer MOB’s Age 59-64   

 10,835,199 Boomer MOB’s Age 65-70

   1,060,450 30 Day Hotline

Baby Boomer MOB's are mail order buyers ranging in age from 52 to 70 who can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. The Baby Boomer generation have a significantly higher response to direct mail than all other age groups and once they find a brand they like they tend to stick with it. Baby Boomers are still the TV generation and remain committed to the traditional TV but are also the fastest-growing age group online. Baby Boomers are the perfect folks to target with your direct mail campaigns as they have the time to go through them and have the income for high end products, electronics and travel. 

Source: Self Reported information, Mail Order Buyer Information, Warranty Data, Public Records, Lifestyle Data, Opt-In E-Mail, Survey and Donor Information.

Suggested Offers: Financial Publications, Health Care, Consumer Publications, Investments, Computer Software & Hardware, Auto, Family Vacations & Travel, Business & Home Office Products, General Merchandise Buyers, Real Estate & Timeshare Investing, Insurance, Financial Advisement, Health & Nutrition, Credit Cards, Clothing and Sweepstakes. 

 

List Information

SELECTS:

Hotline $10.00/M
Income $10.00/M
Ethnic $10.00/M
Phones $10.00/M
Credit Cards $10.00/M
MOB's $10.00/M
Home Owner $10.00/M
Age $5.00/M
State/Scf/Zip $5.00/M
Gender $5.00/M
Children $5.00/M

MATERIALS:

P.S. Labels $12.00/M
Encryption $12.00/F
E-mail /FTP $75.00/F

MIN. ORDER: 5,000 NAMES

85% Net Name Guarantee 50M Names Minimum - $8.00/M Running Charges

SAMPLE REQUIRED

20% Broker Comm. Base Price 15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.

 
Contact JF Direct Marketing Today (914) 762-1975