3,113,450 Universe           $85.00/M

    1,129,817 Mail Order Buyers  

         62,150 Last 30 Day Hotline

 DIY's are unique individuals because they come from all different age ranges, income levels and geographic locations as they range in age from 18 to 90 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Nearly 50% of DIY Consumers are now female. With the accessibility of online training materials and how-to videos, women are venturing out even more into the DIY scene. The DIY mindset is about more than just doing projects on their own, they want to make it their own.  They want their home to feel unique and special. Whether it is general repairs, home enhancements or more elaborate improvements, people take on DIY projects because they flat out enjoy it and they feel like they can handle the task. 52% of DIY's are 24 to 44 years old which means the majority of DIY's are from two different generations: Millennials and Gen X. Most DIY's in this age range are taking on DIY projects because of a life changing event such as buying a home, getting married or having a child. 

Suggested Offers: Outdoor & Home Remodeling Projects, Power and Hand Tools, Woodworking & DIY Publications, Shop & Woodworking Equipment, Plans, Patterns, Crafts, Insurance, Apparel, Financial Planning, Credit Cards, Banks and Real Estate.

SOURCE: Public and Private Information, Mail Order Buyer Information, Self Reported, Warranty Cards, Publications, Great American Homeowner Survey and Opt-In Email.

List Information

Sex: 50% Men


Hotline        $10.00/M
Income        $10.00/M
Ethnic        $10.00/M
Phones        $10.00/M
Credit Cards        $10.00/M
MOB’s        $10.00/M
Home Owners        $10.00/M
Age        $5.00/M
State/Scf/Zip        $  5.00/M
Gender        $  5.00/M
Children        $  5.00/M


E-Mail/FTP         $75.00/F
Encryption         $30.00/F
P.S. Labels        $12.00/M


85% Net Name Guarantee
50M Names Minimum - $8.00/M
Running Charges


20% Broker Comm. Base Price
15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.





Contact JF Direct Marketing Today (608) 234-3986.