52,076,061 Universe $75.00/M

28,921,115 Mail Order Buyers

  1,371,890 30 Day Hotline     

Gen X Households consists of Americans ranging in age from 35 to 51 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Currently, there are over 66 million Generation X households in the U.S. Generation X is uniquely positioned, they know what they want and what they like and most importantly who they are. Gen X's tendency toward affluence, technological savvy and brand loyalty make them a deeply sought after demographic in the marketplace. Gen X has the highest spending power of all living generations controlling 31% of all U.S. income. The majority of the generation owns their own home, and the greatest percentages of homeowners are married couples and families. Direct Response is not lost on this generation as 75 percent rate the mail they receive as valuable. Also, 74 percent of Generation X reads their retail-advertising mail and catalogs. The size and selectivity of the Gen X Households holds one of the most untapped market segments in America and should be a must consideration for all marketers when planning their next Direct Response Program. 

SOURCE: Mail Order Buyer Files, Self-Reported Information, Lifestyle Data, Magazine Information, Public & Private Records, Opt In Websites, Warranty Cards and Donor Information. 

List Information


Hotline $10.00/M
Income $10.00/M
Ethnic $10.00/M
Phones $10.00/M
Credit Cards $10.00/M
MOB's $10.00/M
Home Owner $10.00/M
Age $5.00/M
State/Scf/Zip $5.00/M
Gender $5.00/M
Children $5.00/M


P.S. Labels $12.00/M
Encryption $12.00/F
E-mail /FTP $75.00/F


85% Net Name Guarantee 50M Names Minimum - $8.00/M Running Charges


20% Broker Comm. Base Price 15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.

Contact JF Direct Marketing Today (608) 234-3986.