584,670 Universe                          $85.00

220,115 Mail Order Buyers

31,600 30 Day Hotline

Generation X Home Improvement Households are DIY homeowners who range in age from 35 to 51 and can be selected by exact month of birth mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Born between 1965 to 1981, the Generation X DIY mindset is about more than just doing projects on their own, they want to make it their own.  They want their home to feel unique and special. Whether it's general repairs, home enhancements or more elaborate improvements, this generation of people take on DIY projects because they flat out enjoy it and they feel like they can handle the task. Generation X controls over 35% of the 365 billion home improvement market. They have a strong desire to increase energy efficiency and concentrate most heavily on kitchen and bathroom projects. Gen X realizes that their home is one of the biggest investments they'll ever make and they are making sure they are using the best home improvement materials.   


Mail Order Buyer Information, Registration Information, American Home Owner Survey, Lifestyle Data, Opt-In Email, Direct Response, Donor and Self Reported Information.


List Information


Hotline $10.00/M
Income $10.00/M
Ethnic $10.00/M
Phones $10.00/M
Credit Cards $10.00/M
MOB's $10.00/M
Home Owner $10.00/M
Age $5.00/M
State/Scf/Zip $5.00/M
Gender $5.00/M
Children $5.00/M


P.S. Labels $12.00/M
Encryption $12.00/F
E-mail /FTP $75.00/F


85% Net Name Guarantee 50M Names Minimum - $8.00/M Running Charges


20% Broker Comm. Base Price 15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.

Contact JF Direct Marketing Today (608) 234-3986.