14,953,922 Universe                          $85.00

    9,617,185 Mail Order Buyers

       413,227 30 Day Hotline

Senior Pet Owners are men and women who own at least one pet and range in age from 55 to 95 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. The average age of today's Senior Pet Owner is 63 with a household income of $63,900. Pets help seniors establish routines and get them to do things they might not normally do, such as getting outside and walking their dog or changing their cat's litter box, feeding, grooming or playing with their pet. As boomers become empty nesters, they are looking for other things to nurture helping to spur the demand for pet ownership in senior households as 48 percent of Americans 55 and older live in households with pets. Americans will spend over $60.59 billion on their pets. Food, supplies/OTC medicines, veterinarian care, new adoption and pet purchases along with pet services like grooming & boarding leading the way. Be sure to include Senior Pet Owners in your next direct response campaign.  

Source: Self Reported Data, Mail Order Buyer Information, Registration Information, Public & Private Information, Pet Magazine Subscribers and Lifestyle Questionnaire Data.

Suggested Offers: Pet Suppliers/Retail, Pet Food, Pet Services, Dog Training Classes & Video, Pet Insurance, Electronics, Pet & Family Publications, Catalogs, Allergy/Indoor Air Quality Offers, Pet Vitamins & supplements, Outdoor Apparel, Carrying Cases, Indoor & Outdoor Fencing, Exercise Offers, Children & Family Offers, Pet Boarding & Travel Offers, Credit Cards and General Merchandise.


List Information


Hotline $10.00/M
Income $10.00/M
Ethnic $10.00/M
Phones $10.00/M
Credit Cards $10.00/M
MOB's $10.00/M
Home Owner $10.00/M
Age $5.00/M
State/Scf/Zip $5.00/M
Gender $5.00/M
Children $5.00/M


P.S. Labels $12.00/M
Encryption $12.00/F
E-mail /FTP $75.00/F


85% Net Name Guarantee 50M Names Minimum - $8.00/M Running Charges


20% Broker Comm. Base Price 15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.

Contact JF Direct Marketing Today (608) 234-3986.