7,113,485 Universe           $80.00/M

   4,994,905 Mail Order Buyers   

      176,695 Last 30 Day Hotline

Exclusive from JF Direct Marketing, Senior Fishermen is filled with anglers ranging in age from 55 to 85 who appreciate the great outdoors and everything fishing who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. These mostly male Senior Fishermen have an average age of 62 with a median household income of $73,600. Fishing in America is growing at an overall rate of 11 percent nationally as it remains one of the most popular outdoor recreational activities for older adults in the United States. On average these senior anglers spend $1,261 annually on fishing and boating accessory products and service providers to enhance their fishing experience. In addition, anglers donate over $400 million more each year to various conservation and fishing organizations. Senior Fishermen is filled with a quickly growing market segment and should be a must test for all marketers when planning their next fishing and hunting, camping and outdoor direct response campaigns.

Source: Public and Private Information, MOB Buyers, State License, Natural Resource Response Survey, Self Reported and Donor Records.

Suggested Offers: Fishing Gear & Equipment, Outdoor & Travel Offers, Outdoor & Fishing Publications, Retail Sporting Goods, Fundraising Offers, Outdoor Apparel, Boating, Camping & Hunting, Family Vacation Offers, Credit Card, Fishing & Hunting Excursions, Healthy Eating & Insurance,  


List Information


Hotline $10.00/M
Income $10.00/M
Ethnic $10.00/M
Phones $10.00/M
Credit Cards $10.00/M
MOB's $10.00/M
Home Owner $10.00/M
Age $5.00/M
State/Scf/Zip $5.00/M
Gender $5.00/M
Children $5.00/M


P.S. Labels $12.00/M
Encryption $12.00/F
E-mail /FTP $75.00/F


85% Net Name Guarantee 50M Names Minimum - $8.00/M Running Charges


20% Broker Comm. Base Price 15% Agency Comission Base

Note: Orders cancelled after mail date require payment in full. All order received, processed and then canceled before the mail date will be charged a flat $50.00 cancellation fee plus $10.00/M running charges and applicable shipping charges.

We extend no warranty as to the accuracy, suitability or results in connection with the use of this list.

Contact JF Direct Marketing Today (608) 234-3986.