5,331,610  LAST 6 MONTHS        $65.00/M 
   502,890  LAST 30 DAYS


America on the Move consist of individuals and families that have just moved who range in age from 18 to 99 and can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. Americans on the Move typically spend $9,000 on goods, services and financial and insurance products. On average, new movers spend more in the first six months after a move than a typical consumer does in three years-totaling nearly $171 billion each year. Their interest in getting settled and establishing new relationships means new movers generally stick around when they find businesses they like. Most common service changes occurred in the categories of water, internet, cable TV, electricity, satellite TV, home phone and gas. With tens of millions of Americans moving last year alone, the America on the Move file presents a unique, time-sensitive and lucrative opportunity for companies and providers to engage with consumers. This large and responsive market should be a must test when planning your next Direct Response Campaign.





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